Nobody wants to drive a Cabriolet in the rain.
So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine.
Using live weather data and geo location, the ad recommended the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in sunshine.
The ad was placed where it had the strongest relevance to you.
Using the native iPhone features (compass, time, GPS & gyroscope), the ad responded to your position in relation to the sun.
Combining live weather data with geo location you could book a test drive on the next sunny day, at a showroom nearest to you.
After you booked a test-drive the ad let you invite a friend along for the ride.
Compass, gyroscope and GPS position, all combined
for the interaction.
Solar positioning, weather data and Audi dealer database.